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Kensington Football Club

Le Kensington Football Club, une académie londonienne de football, souhaitait créer une identité forte afin de développer ses activités au sein d’un environnement ultra concurrentiel.

  • Development
  • Production
  • Since 2018
  • Kensington Football Club
  • kensington-footballclub.com

The challenge

Following the restructuring of the Goalstriker Academy, the club adopted a new identity as Kensington Football Club . This change involved:

  1. The creation of a strong and cohesive brand, reflecting its roots in the London borough of Kensington.
  2. Modernizing its digital presence to better engage its community and attract new members.
  3. The implementation of an automated management system for memberships and events, reducing the risk of non-payment while maximizing revenue.

Objective

Identity Building : Developing an impactful and memorable brand image for Kensington Football Club, in line with its values and environment.

Digitalization and automation : Simplify membership and event management by introducing a powerful digital solution, reducing manual processes and financial risks.

Community Engagement : Improve online visibility and interaction to retain existing members and recruit new ones.

The strategy

Club rebranding : Design of a strong visual identity (logo, graphic charter) and a brand narrative that reflects the history and belonging to the Kensington neighborhood.

Optimization of digital presence : Redesign of the website and social networks to strengthen the club's communication and facilitate interactions with members.

Automation of memberships and event revenues : Integration of our tailor-made Silad solution, allowing smooth management of registrations, recurring payments and events, while minimizing the risk of non-payment.

Launch of the new identity

Launch of the new identity

A visual transformation welcomed by members and partners, marking a new chapter in the club's history.

Digitalization of memberships and events

Digitalization of memberships and events

Implementation of an automated system, increasing administrative efficiency and ensuring regular income.

Increased online engagement

Increased online engagement

A significant increase in social media interaction and website traffic, consolidating the community around the club.

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Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Why is Social Media Marketing important for my business?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Which social media platforms should my business be on?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
What sets your Social Media Marketing services apart?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Can you help with both organic and paid marketing?
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Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.

Is marketing suitable for my industry/business type?
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What is the typical duration to see results from Social Media Marketing campaigns?

Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions.

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