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INTERSPORT

INTERSPORT is one of the leaders in the distribution of sporting goods in France.

  • Activation
  • Distributeur équipements sportifs
  • INTERSPORT / Olympique de Marseille
  • presse.intersport.fr

The challenge

As part of its partnership with Olympique de Marseille (OM), INTERSPORT wanted to:

  1. Fully exploit its marketing rights to maximize brand visibility in and around the Orange Vélodrome.
  2. Deeply engage OM fans and strengthen their connection with the brand.
  3. Develop an active and loyal digital community on social networks, drawing on the fervor of Marseille supporters.

Objective

Increased visibility : Implement visible and impactful branding devices within the Orange Vélodrome and on OM’s digital platforms.

Community Engagement : Engaging fans through unique and exclusive experiences that strengthen their attachment to INTERSPORT.

Acquisition and loyalty : Build a solid base of Marseille fans connected to the brand, while consolidating their loyalty.

The strategy

Activation in the stadium : Deployment of visual and interactive devices in the Orange Vélodrome to guarantee high visibility for INTERSPORT during OM matches.

OM Fada Program : Supporter engagement through the OM Fada program, including exclusive content and dedicated experiences.

Money Can't Buy Contests : Organization of promotional campaigns offering unique and inaccessible rewards, such as meetings with players or privileged access.

Engagement at the stadium and on social networks

Significant visibility in the Orange Vélodrome, combined with strong interaction on digital platforms.

Success of the OM Fada program

Success of the OM Fada program

More than 200,000 Marseille fans gathered around INTERSPORT thanks to engaging campaigns and exclusive content.

Money Can't Buy Rewards

The competitions have allowed INTERSPORT to strengthen its appeal among OM fans by offering them unforgettable experiences.

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Frequently Asked Questions

Have Questions About Our Social Media Marketing Services? We Have Answers!
What is Social Media Marketing (SMM)?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Why is Social Media Marketing important for my business?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Which social media platforms should my business be on?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
What sets your Social Media Marketing services apart?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Can you help with both organic and paid marketing?
Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.
How do you measure the success of marketing campaigns?

Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.

Is marketing suitable for my industry/business type?
Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.
What is the typical duration to see results from Social Media Marketing campaigns?

Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions.

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