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Toyota

TOYOTA STA 45, TOYOTA dealer specializing in the sale of new vehicles, used vehicles, spare parts.

  • Activation
  • Concession Automobile
  • TOYOTA / National Professional Boxing League
  • toyota-orleans.fr

The challenge

During the first professional boxing gala of 2020 organized by the French Professional Boxing League, Toyota Orléans wanted to:

  1. Maximize its visibility as a major sponsor of the event.
  2. Innovate in the activation of its rights, by combining classic and digital advertising formats to reach a wide audience.
  3. Integrate a strategy that respects the viewer experience while strengthening its presence in stores and on its own media.

Objective

Innovative visibility : Use innovative advertising formats to stand out to the sports audience.

Cross-platform consistency : Synchronize advertising actions across TV, OTT, in-store and Toyota digital media.

Respectful Engagement : Deliver a clear and memorable message without detracting from the event audience experience.

The strategy

Coordination with the Sport channel in France : Management of the appearance of the Toyota advertising spot on the national Olympic channel during the event.

Deployment of the Invideo format : Implementation of this non-intrusive advertising format, a first in Europe in sport and entertainment, broadcast on TV and OTT to reinforce the impact.

Complementarity with in-store devices : Synchronization of online and on-ground activations, creating a seamless experience before and during the event.

First Invideo broadcast in Europe

Toyota has made sports advertising history with this format that respects the viewer experience, demonstrating its innovation.

Cross-platform synchronized impact

Effective distribution on TV and OTT, perfectly aligned with Toyota’s in-store and media campaigns.

Increased visibility

Increased visibility

The partnership with the French Professional Boxing League has strengthened Toyota's image among the sporting and local audience.

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