During the 1st professional boxing gala of the year 2020, organized by the Pro League, Toyota Orléans was one of the major sponsors of the event. We supported them in the activation of their rights by coordinating the appearance of their advertising spot on the national Olympic channel, Sport in France.
Silad managed the deployment of the Invideo advertising format on TV and OTT. A first in Europe in sport and entertainment.
This non-intrusive advertising format, respectful of the viewer's experience, enabled Toyota to send its message during the event in order to complement the devices deployed in stores and on their media before D-Day.