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Center B5

B5 Center, a fitness center, wanted to modernize its services to meet its key objectives.

  • Development
  • Production
  • Since 2018
  • Center B5
  • live.centreb5.com

The challenge

  1. Simplify the online membership process with a tailored subscription system.
  2. Extend its reach beyond its physical premises by offering online sessions (live and replay) to reach an international clientele.
    At the same time, the center was looking to boost its communication on social networks to strengthen its reputation and attract a wider audience.

Objective

Digitalization : Implement modern tools to facilitate access to the B5 Center’s services and build member loyalty, both online and in person.

Streaming and internationalization : Develop a high-performance streaming platform to offer sessions accessible anywhere in the world.

Enhanced communication : Boost online presence through engaging content and a coherent social media strategy.

The strategy

Digitalized subscription system : Implementation of a subscription management and installment payment system, simplifying membership for customers.

Streaming Platform : Creation of a robust platform for live and replay sessions, based on the Vimeo Business player, guaranteeing a smooth and quality user experience.

Communication on social networks : Integration of a community manager and a videographer to design regular and attractive content, strengthening the digital presence of the center.

Launch of the subscription system

Launch of the subscription system

Significant increase in memberships thanks to a smooth online process, particularly appreciated by customers.

Active streaming platform

Active streaming platform

Success of live and replay sessions, reaching users in several countries and contributing to the internationalization of the B5 Center.

Engaging content on social networks

Growth of the online community, with regular publications and videos highlighting the courses, coaches and values of the B5 Center.

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What is Social Media Marketing (SMM)?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Why is Social Media Marketing important for my business?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Which social media platforms should my business be on?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
What sets your Social Media Marketing services apart?
Social Media Marketing, or SMM, is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing goals. It encompasses activities like content creation, audience engagement, advertising, and analytics to build and strengthen a brand’s online presence.
Can you help with both organic and paid marketing?
Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.
How do you measure the success of marketing campaigns?

Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.

Is marketing suitable for my industry/business type?
Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions, a longer-term commitment is often required.
What is the typical duration to see results from Social Media Marketing campaigns?

Results can vary based on factors like your industry, goals, and the level of competition. However, you can typically expect to see initial improvements in engagement and reach within the first few months. For more substantial growth and conversions.

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