The gardens of Belost
A comfortable, human-sized establishment, organized into small living units to guarantee conviviality between residents.
- Development
- THIS
- Production
- Since 2023
- EHPAD Les Jardins de Belost
- jardinsdebelost.com
The challenge
The EHPAD Les Jardins de Belost was looking to modernize its digital communication tools to meet several challenges:
- Improve your online visibility through optimized SEO.
- Provide a seamless user experience to attract new residents through a modernized website and online booking platform.
- Increase the engagement of its online communities by strengthening audiovisual and social communication.
Goal
Modernize the image of the EHPAD with digital tools adapted to the needs of families and future residents.
Promote the acquisition of new residents by simplifying the management of online requests and improving positioning on search engines.
Create authentic and dynamic content to strengthen the connection with the target audience and promote the establishment's teams and activities.
The strategy
SEO and website redesign : Implementation of an SEO strategy to improve the natural positioning of the site and complete redesign to integrate an intuitive interface with job offer management.
Development of an online reservation platform : Creation of a tool allowing families to easily reserve places or obtain information, promoting a simplified customer experience.
Production and management of multimedia content : Close collaboration with the EHPAD to produce engaging videos and distribute regular content on social networks.
SEO improvement
The website reaches the top positions for key queries, increasing qualified traffic.
Launch of the online booking platform
Simplification of procedures for families, with a measurable increase in online requests for information.
Creation of audiovisual content
Production of videos highlighting the highlights of life at the EHPAD, improving engagement on social networks and strengthening the confidence of families.