Project description
As part of the organization of the first gala of 2020 at the Palais des Sports d'Orléans, the LNBP urgently needed sponsors and innovative means to promote them. We have supported them in this mission by signing partnership contracts with local advertisers such as the Toyota STA 45 dealership. Silad has on this occasion managed the deployment of the Invideo advertising format on TV and OTT, a first in Europe in sport and entertainment.
This non-intrusive advertising format, respectful of the viewer experience, allowed sponsors to send their messages during the event in order to complement the devices deployed in stores and on their media before D-Day.
